Resources

Free resources
for doctors and clinic owners.

Practical guides from the team behind Vira. No ad tricks, just how marketing works for a clinic, a center or a hospital.

The library

New resources are added here. Our podcast and film are below; webinars are coming.

Marketing Isn’t an Ad, Vira’s free field guide for medical business owners: the cover and an open spread on the customer journey
BookFreePDF · 108 pagesEnglish + Arabic

Marketing Isn’t an Ad

A field guide for medical business owners. 16 elements that move the needle.

You are excellent at what you do, but the picture most owners have of marketing is a video, a sponsored ad, a post every day. This book shows your clinic or center as a complete system of 16 elements, and how to get them working together so the ads themselves get cheaper and stronger.

Version 1.1 · October 2026 · by Dr. Samer Arafa

What is inside

  • A map of 16 elements, zoomed in step by step: the market, the customer, the company
  • Three shifts in how to think about marketing, with one line to write this week
  • Diagrams you can show your team: the customer journey, the pricing space, the loyalty ladder
  • Short “Try it this week” tasks, so it changes what you do and not only what you know
PodcastFree5 episodesIn Arabic

The Vira Podcast

Long conversations with doctors and marketers about building a medical name.

How a surgeon became a brand, how a doctor tells their story, when to start a personal brand, and the basics every clinic owner should know, from people who have done it themselves.

Watch every episode on YouTube ↗

Episodes

  1. 48:36 From surgeon to brand: behind a hair transplant expert’s success من جراح تجميل لبراند: كواليس نجاح د. عبد الوهاب سعيد خبير زراعة الشعر الطبيعي
  2. 1:29:56 How a doctor tells their story: storytelling in medical marketing ازاي الدكتور يحكي قصته التسويقية؟ Story telling in medical marketing مع عدي حاتم
  3. 59:52 A doctor’s personal brand: when to start and how to build your name البراند الشخصي للدكتور: إمتى تبدأ وإزاي تبني اسمك؟ مع د. احمد عواره
  4. 38:20 The basics of medical marketing أساسيات التسويق الطبّي مع د. مروان عثمان
  5. 31:41 Why some doctors succeed at marketing and others don’t ليه دكاترة بتنجح تسويقيًا و دكاترة لأ؟
FilmFree6:43In Arabic

Why Marketing Agencies Don’t Get Results

Our film for doctors who have tried one agency after another.

Tried a marketing company and the results never came, then a second and a third? Usually the problem isn’t the company: what was done was never marketing in the first place. In under seven minutes, the film explains what real marketing for a clinic is, how execution, a specialist role and strategy differ, and who should hold the map.

Read it as an article →

Want this applied
to your own clinic?

The book gives you the thinking. If you would like help putting it to work, talk to us.

Talk to us on WhatsApp See Vira’s services →

We respond within 24 hours · Cairo, Egypt