Vira Performance &
Media Buying.

Key Takeaways

• Campaign management on Meta, Google and TikTok.
• Runs in your own ad accounts, so you keep the data and the history.
• We track the impact of campaigns on clinic visits and your P&L — not just clicks.
• Management from 5,000 EGP a month; the ad budget is paid directly to the platforms.

What is Vira Performance & Media Buying?

It is paid-media management for clinics that want to grow beyond organic reach. We plan, launch and optimise your campaigns on Meta, Google and TikTok — inside your own ad accounts — and track their impact on your clinic visits and your profit and loss.

Who is it for?

Clinics ready to invest an ad budget and wanting it managed against real business results — practices adding capacity, launching a service, opening a branch, or simply wanting a steadier flow of new patients.

• Clinics with spare capacity they want to fill.
• Practices launching a new service or branch.
• Doctors already spending on ads without knowing what it returns.

How does it benefit your practice?

It turns ad spend into a measurable source of patients. Because campaigns run in your own accounts and are judged on visits and your P&L rather than likes or clicks, you can see what each pound returns — and budget moves towards what actually fills your schedule.

• Patients now. Paid campaigns reach people beyond your current followers immediately.
• Measured on what matters. Visits and your P&L, not vanity metrics.
• Your accounts, your data. If you ever change agencies, the history stays with you.
• The right platform for the job. Meta to create demand, Google to capture people searching now, TikTok to reach younger audiences.
• More from your content. Budget goes behind the videos that already perform.

What exactly is included?

Planning, launching and optimising campaigns on the platforms you choose, inside your own ad accounts, with tracking of their impact on your clinic visits and your P&L. Each platform has its own monthly management fee; the ad budget is separate.

How does it work?

We agree goals and budget with you, set up tracking, launch campaigns in your ad accounts, optimise them continuously, and report on their impact on visits and your P&L.

1. Goals and budget. What success looks like for your clinic.
2. Tracking. So enquiries and visits can be tied back to campaigns.
3. Launch. Campaigns built in your own ad accounts.
4. Optimise. Budget moves towards what works.
5. Report. Impact on visits and your P&L.

Getting the enquiries is half the job; converting them is the other half — see why ads bring calls but no bookings.

What does it cost?

Management fees are monthly, per platform: Meta Ads 5,000 EGP for ad budgets of 15,000–45,000 EGP, or 10,000 EGP above 45,000 EGP; Google Ads 10,000 EGP; TikTok Ads 5,000 EGP. The ad budget itself is paid directly to the platforms from your account.

Combine it with two or more other Vira services and the plan summary on our services page takes 10% off your totals.

All services are paid in full upfront and start with a sample you approve. If that first sample isn’t right for you, we refund 100%, minus any third-party costs — see our payment, cancellation and refund policies.

What pairs well with it?

Ads are only as good as the content and the page they lead to. Pair media buying with Vira Studio or Vira Clips for strong creative, and with Vira Website & SEO so paid traffic lands on a page that converts.

Frequently asked questions